The sense of smell is one of our most important. A well-done scent marketing strategy can help your brand stand out from competitors, boost sales and increase customer loyalty.

Unlike Hoe geur je merk kan versterken which consumers have become accustomed to tuning out, scents can engage customers and create a lasting impression. In fact, one study found that shoppers spend 26% more time in stores with themed scents. The right scent can also communicate your company’s values, influence the way customers feel and connect them to your brand identity.

How Scent Can Strengthen Your Brand Identity

Scent can make or break the shopping experience, affecting how much customers spend in your store and what they purchase. A recent article in the Journal of Environmental Psychology discussed how bookstores that introduced a chocolate-scented air saw customers browsing multiple aisles and readying synopses for multiple books compared to those without a scent.

A strong and memorable scent can strengthen your brand by linking emotion and memory. Studies show that people can recall a scent with 65% accuracy within 12 months, making it an effective way to reinforce a positive brand image and build customer loyalty.